Where it stands two years post-launch Digital. Big Magic unveils new logo as part of brand revamp Media Publishing. Amitesh Rao, McCann Advertising. Guess who’s taking a dig at Paytm this IPL Next is a collage of shots where Roshan is seen riding a horse through a forest, canoeing through a rocky waterfall, and back to a shot of him on the cliff.
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Cinthol has recently launched a racy, adventurous TV commercial which features its new brand ambassador, Hrithik Roshan, a new baseline and trendy new packaging for the range of soaps, deos and talcs. The camera stops here, he says, “Jump”, and jumps off the cliff into the lake below. It starts with a close-up of Roshan’s face; he says “Run” and runs through a forest.
When Uber Eats re-positioned Tinda Guess who’s taking a dig at Paytm this IPL The site allows visitors to play games, get freshness tips and offer their own fresh ideas and thoughts. Remember the old Cinthol ad hrithil Pakistani cricketer Imran Khan, which was the talk of the town. Airtel and Hotstar announce strategic partnership. Why are Publicis executives cross-dressing?
Next is a collage of shots where Roshan is seen riding a horse through a forest, canoeing through a rocky waterfall, and back to a shot of him on the cliff. For many years, Cinthol, a Godrej Consumer Products’ brand, had an alpha male positioning, but then it moved to families and then women.
Stay Updated with Us. The final shot is of Roshan playing rugby, and he says, “Don’t stop. The overall icnthol and feel of the new range is modern and stylish in keeping with rhithik consumers want from personal care and grooming today. AI, predicting consumer behaviour and personalisin Cinthol revisits its alpha male positioning through a TVC featuring new brand ambassador Hrithik Roshan.
Cinthol takes a U-turn with Hrithik
And later, with actor Vinod Khanna, who provided the brand the same masculine panache. Airtel and Hotstar announce strategic partnership Digital.
Suddenly, he says “Leap” and is seen leaping across the tops of building. Viacom18 wins Creative Company of the Y Extreme sports were depicted because these are the embodiment of the confidence and excitement associated with an active lifestyle in a masculine and unique manner.
Cinthol takes a U-turn with Hrithik
Grofers takes on the supermarket; hard-sells price Big Magic unveils new logo as part of brand revamp Media Publishing. Cashback for paying credit card bills? Hrjthik male voiceover says, ‘Unleashing long-lasting freshness for hour confidence. Burger King invites customers to burn competitors’ The new communication has a masculine tonality, but it is targeted at young adults who aspire to an active lifestyle.
It also introduces a new baseline and brand new stylish packaging.
The next shot is of him jet skiing and he says “Glide”. Cargill appoints Subin Sivan as marketing head for But with all these new elements, it has also taken Cinthol back to when its brand theme was masculinity and virility.
V Suresh, vice-president, marketing, Godrej Consumer Products, defends the confused positioning, “Regardless of how the promise was articulated, Brand Cinthol has always stood for ‘confidence’. The TVC will be on air for at least months and the brand activation programme for Cinthol includes leveraging media such as outdoor, print, cinema and digital and in-store promotions.
The brief given to the agency was that the TVC should reflect the aura of Brand Cinthol and appeal to the youth, engage them, and express the most prominent characteristic of the brand – its ability to create ‘Unstoppable Confidence’. The ad has been created by Orchard Advertising.